Episode 100: The Maritime Podcasting Pioneer – Lena Gothberg

Episode 100: The Maritime Podcasting Pioneer – Lena Gothberg

Guest: Lena Gothberg, Host of The Shipping Podcast

Why It Matters:

This is The Big One—the 100th episode of The Last Dinosaur Podcast! And who better to join than Lena Gothberg, a trailblazer in maritime podcasting? For nearly a decade, Lena has been the voice behind The Shipping Podcast, making it the longest-running podcast dedicated to the maritime industry. This episode is not just about podcasting; it’s about how storytelling and digital media are reshaping maritime communications.

Key Points:

1. The Evolution of Maritime Podcasting:
   • How Lena started The Shipping Podcast when podcasting in maritime wasn’t even a concept.
   • “Shipping is storytelling.” – Lena Gothberg
   • The challenges of convincing industry professionals to participate in an unfamiliar medium.
2. Longevity in Podcasting:
   • Why so many podcasts don’t last past 10 episodes.
   • “If you last more than three months, you’re okay.” – Lena Gothberg
   • Lena’s personal journey reaching nearly a decade of continuous podcasting.
3. Women’s Voices in Maritime:
   • Lena’s commitment to featuring women in the maritime industry.
   • “It’s not about excluding men, it’s about ensuring women have a voice too.” – Lena Gothberg
   • How representation has evolved over time.
4. Digitalization & Social Media’s Role in Maritime:
   • The power of podcasts and social media in breaking maritime’s traditional communication barriers.
   • “We need to bring the invisible industry into the digital universe.” – Lena Gothberg
   • Why storytelling is key in an industry often seen as invisible to the public.
5. The Future of Podcasting in Shipping:
   • Video vs. audio—does every podcast need a video component?
   • “Why should I let people watch me while I work?” – Lena Gothberg
   • The impact of industry changes on independent maritime content creators.
6. Engaging the Next Generation:
   • Why maritime needs to embrace modern media to attract talent.
   • “Students need to hear from real people, not just read textbooks.” – Lena Gothberg
   • The role of podcasts in educating newcomers and shaping industry narratives.
7. Lessons from 10 Years of Podcasting:
   • Key takeaways for those looking to start their own podcast in maritime or beyond.
   • “Do it your way. If people want to listen, they will.” – Lena Gothberg
   • The importance of persistence and adaptability.

Listen Now:

Available on Spotify, Apple Podcasts, and YouTube. Don’t forget to subscribe, leave a five-star review, and share!

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Music by: Peg and The Rejected ‘King of SKA’
Art Work By: GA Design
Produced by: Chris Aversano

Check out this episode!