Episode Title
Episode 120: From F1 to Wind Wings: John Cooper on Data-Driven Decarbonization
Guest: John Cooper, CEO, BAR Technologies
Episode Overview:
How motorsport-grade simulation, digital twins, and on-deck feedback are turning wind-assisted propulsion into real fuel and CO₂ savings—especially for smaller operators.
Key Points:
- F1 → fleets: Simulation culture applied to ship design.
- Digital twin: ShipSEAT models routes; guides real voyages.
- Crew buy-in: Pride, stability, and daily “CO₂ saved.”
- Retrofit ROI: 25-year wings move between vessels.
- Smart routing: Engine + wind changes voyage planning.
- SME advantage: Financing + maker-lists unlock adoption.
- Policy tailwinds: EU ETS/FuelEU strengthen the case.
- Friendly competition: Gamified performance mindset.
Advertising with The Last Dinosaur:
Want to reach maritime decision-makers? Learn more from our friends at Digital Ship.
Media Partnerships:
The Last Dinosaur is a media partner of The Captain’s Table and SHIPPINGInsight.
Learn More:
Related: Episode 107: Driving Innovation at Sea – A Conversation with Garry Noonan of Ardmore Shipping
Tune in Now: Available on Spotify, Apple Podcasts, and YouTube.
Music by: Peg and The Rejected “King of SKA”
Art Work By: GA Design
Produced by: Chris Aversano
Support Our Podcast: If you’ve found value in this episode, please rate us 5-stars and follow. Subscribe to the newsletter for more updates. Your support truly makes a difference!
